Acquisition and SEO
The public website explains the problem, capabilities and price, then guides people toward one action.
Case study 01
Control
Ruta.
PUBLIC WEBSITE + PAYMENTS + PRIVATE ACCESS
One continuous experience for discovering, subscribing to and operating transport management software.
Visit controlruta.cl ↗01 / REAL PUBLIC WEBSITEThe customer-facing part of the product is already live.
controlruta.cl / homeLIVE
The challenge
Critical information spread across separate records and tasks.
The project needed to communicate its value clearly, turn interest into a subscription and provide a private tool for trips, income, expenses, collections and fleet control in one experience.
The solution
The complete commercial and operational journey in one product.
Payment and activation
A monthly plan, secure Paddle checkout and account creation using the purchase email.
Access and operation
Private account, trips, income, expenses, profitability, collections, fleet, documents and maintenance.
Alerts and reports
Email reminders, operational summaries, collection simulation, activity logs and exportable reports.
Delivered scope
Product strategyInformation architectureUX/UIFrontendDatabasePrivate accessMonthly subscriptionPaddle paymentsOperational featuresLegal pages
Does your business also need to leave scattered processes behind?