ValparaísoSelected project2026
Casa Roca
Hospitality · Identity and website
A guesthouse where architecture, rest and city life share the same story.
0106
Your project is already changing.Let’s make its direction visible.
Marea is an independent identity and digital product studio. We work with places, cultural projects and businesses that need a direction of their own.
Work with a point of view.
We do not apply a look. We find the form that the content, audience and moment require.
ValparaísoDirection before decoration.
We step in when an idea needs order, a brand has lost clarity or a digital product has yet to find its form.
Identity
Positioning, language, visual systems and tools that help a brand act consistently.
Strategy · voice · identity · usage guideDigital experiences
Websites, shops, archives and digital products built around how people actually move through them.
Architecture · UX/UI · prototype · development directionEditorial direction
A way to organise text, image and rhythm across publications, catalogues and content-rich platforms.
Concept · grid · art direction · systemMotion and image
Systems expressed over time: campaigns, titles, audiovisual work and interface behaviour.
Motion · campaign · photography · audiovisual languageA small table. Direct conversations.
The team defining the idea stays with the decisions through delivery. We bring in specialists only when the project needs them.
- 01
Understand
We gather context, tensions and existing material. The right question matters more than a quick answer.
- 02
Direct
We define one central idea and test it on the hardest pieces before multiplying it.
- 03
Build
We design the complete system, document decisions and work alongside production or development.
- 04
Put it to work
We support launch, adjust with evidence and leave tools the team can sustain.
What to expect from Marea
An independent practice based in Valparaíso, working with project-specific collaborators in development, photography, writing and motion.
- Senior direction from first conversation to delivery.
- Design and technical viability in the same conversation.
- Remote work in Spanish and English.
- Documented scope, schedule and decisions.
Tell us what is about to change.
You do not need a finished brief. Describe where the project is now and we will reply with the questions still worth asking.
Prepare the project summary